Job Description

Duties / Responsibilities
Brand Management:

• Analyze brand positioning and consumer insights
• Translate brand elements into plans and go-to-market strategies
• Establish performance specifications, cost and price parameters, market applications and sales estimates
• Monitor market trends, research consumer markets and competitors’ activities
• Execute new and ongoing marketing and advertising activities
• Monitor product distribution and consumer reactions
• Propose innovative growth strategies
• Conduct occasional consumer survey, to gather insight, feedbacks on brands
• Collaborate with Brand Executives in monitoring the implementation of activities by marketing agencies.

Marketing Strategy:

• Deploy successful marketing campaigns and implementation from ideation to execution
• Experiment with a variety of organic and paid acquisition channels like content creation, content curation, pay per click campaigns, event management, publicity, social media, copywriting, and performance analysis
• Build strategic relationships and partner with key industry players, agencies, and vendors
• Measure and report on the performance of marketing campaigns, gain insight and assess against goals.

Market Research:

• Carry out market research to gain a clear understanding of what the organization’s customers really want
• Identify new market opportunities to help the organization create a market niche for its products or services
• Study the organization’s competitors to develop superior products and employ efficient marketing techniques
• Conduct market analysis and forecasting to develop strategies to ensure the organization remains competitive
• Monitor competitors’ activities, pricing, and engage customers for insight generation and competitive intelligence.

Education and Experience

• Minimum of B.Sc (2.1) in preferably in Marketing or any related field
• Minimum of 4 years’ experience in marketing functions
• Goods knowledge and use of Microsoft Office packages & ERP systems (Knowledge of Navision& SharePoint will be an added advantage).
• Age Requirement: 28 – 35yrs old

Method of Application

Interested and qualified? Go to Saro Agrosciences Limited on saroafrica.com to apply