Marketing Officer at Saro Agrosciences Limited

Job Description

Duties / Responsibilities
Brand Management:

  • Analyze brand positioning and consumer insights
  • Translate brand elements into plans and go-to-market strategies
  • Establish performance specifications, cost and price parameters, market applications and sales estimates
  • Monitor market trends, research consumer markets and competitors’ activities
  • Execute new and ongoing marketing and advertising activities
  • Monitor product distribution and consumer reactions
  • Propose innovative growth strategies
  • Conduct occasional consumer survey, to gather insight, feedbacks on brands
  • Collaborate with Brand Executives in monitoring the implementation of activities by marketing agencies.

Marketing Strategy:

  • Deploy successful marketing campaigns and implementation from ideation to execution
  • Experiment with a variety of organic and paid acquisition channels like content creation, content curation, pay per click campaigns, event management, publicity, social media, copywriting, and performance analysis
  • Build strategic relationships and partner with key industry players, agencies, and vendors
  • Measure and report on the performance of marketing campaigns, gain insight and assess against goals.

Market Research:

  • Carry out market research to gain a clear understanding of what the organization’s customers really want
  • Identify new market opportunities to help the organization create a market niche for its products or services
  • Study the organization’s competitors to develop superior products and employ efficient marketing techniques
  • Conduct market analysis and forecasting to develop strategies to ensure the organization remains competitive
  • Monitor competitors’ activities, pricing, and engage customers for insight generation and competitive intelligence.

Education and Experience

  • Minimum of B.Sc (2.1) in preferably in Marketing or any related field
  • Minimum of 4 years’ experience in marketing functions
  • Goods knowledge and use of Microsoft Office packages & ERP systems (Knowledge of Navision& SharePoint will be an added advantage).
  • Age Requirement: 28 – 35yrs old

Method of Application

Interested and qualified? Go to Saro Agrosciences Limited on to apply